Feb 6, 2010

SUBEDITOR - Irish Independent Group - Summer 2007 - Siobhan Pat Mulcahy

Sunday Independent newspaper
Question: How many subeditors does it take to screw in a lightbulb?
Answer: We can't tell whether you mean "insert a lightbulb" or "have sex inside a lightbulb. Can you reword it to remove ambiguity?"
Tony O'Reilly and son Gavin's strategy to "dumb down and celeb up" their range of newspapers in a quest to increase sales has worked in the case of the Sindo which is a curious but very popular mix of humour, gossip and top-notch opinion journalism. To read the Sunday Independent for free, click here Twitter: @siobhanpatmul